Medical marketing & professional outreach for healthcare practices
Get in front of the right referral partners. Stay top of mind.
We’re a small medical marketing firm. We help independent practices explain what they do to the clinicians, facilities and care teams nearby. Then we keep showing up, politely and on schedule.
Who should hear from you, and what they should hear.
Your practice sits in the middle of offices and facilities that see the same patients you do. We find them, rank them, and send each one the same clear message.
Hover or tab to a partner to see who we mean.Tap a partner below to see who we mean.
- One consistent message, every partner.
Fig. 1. A practice and its professional referral landscape (illustrative)
More than a list of contacts. A repeatable outreach system.
The list is the easy part. The hard part is the boring middle: the right person at each office, a one-pager that answers their questions, and a follow-up when we said there would be one. That’s most of what we do.
What we do
All servicesReferral Network Research
We find the clinicians, facilities and care teams nearby whose patients most often need what you do, and we put them in a sensible order.
02Campaign Strategy & Creative
One clear message that you approve. We adapt it for email, fax and mail, and send it on a steady schedule.
03Referral Pathway Optimization
If a referring office calls and gets voicemail twice, the outreach was wasted. We look at what happens on your end.
04Program Reporting
A plain report on what we did and what partners told us. We don’t inflate it.
One message. Multiple professional touchpoints.
What you treat, who to call, how to refer. Said the same way everywhere, and only where the channel rules allow.
| Channel | When we use it | The rule we follow |
|---|---|---|
| Short updates to partner offices that have agreed to hear from you. | Follows CAN-SPAM. Every message has an unsubscribe link and a postal address, and opt-outs are honored. | |
| Fax | Only where fax is how a partner office prefers to receive information. | Follows the TCPA and Junk Fax Prevention Act. Permission first, an opt-out on the first page, no mass or unsolicited fax blasts. |
| Direct mail | Printed service overviews and referral instructions that stay on the desk. | Accurate, practice-approved content, and we stop mailing anyone who asks. |
Learn. Map. Reach. Improve.
Then do it again next quarter.
Step 1
Learn
We start with your services, your capacity, the patients you help most, and how referrals reach you now. We also ask how you want to be described, and what’s off limits.
Step 2
Map
We research the professional partners where an introduction would actually be useful, rank them, and note how each one is happy to be contacted.
Step 3
Reach
We share one consistent, practice-approved message with those partners on a steady schedule. Same facts every time.
Step 4
Improve
We go through what we heard with you, tighten the message and the referral pathway, and plan the next cycle.
Why we started this
Built on hands-on healthcare outreach experience
This started as legwork for one practice. An advanced wound care clinic in the Chicago area was doing specialized work, and a lot of the offices and facilities around it didn’t really know what it offered or how to send a patient.
So we did the outreach by hand. Built the list. Called ahead. Dropped off a one-page sheet that said what the practice treats and who to call. Came back when we said we would, and kept a log of every question.
Most of the job turned out to be unglamorous: the right contact, a clear piece of paper, and follow-up that actually happens. We figured plenty of independent practices have the same gap and nobody with time to fill it. So we wrote the process down and made it a service.
The founder, Northline Referral Partners
Relationships built on information, never inducements.
- 1.We tell professional partners about your services. We never offer gifts, meals, payments or anything of value to referral sources.
- 2.Our fees are flat or hourly, set in advance in a written agreement. Never based on referrals, patients, leads or a percentage of revenue.
- 3.We don’t buy, sell or broker patient referrals, and we don’t promise referral or patient numbers.
- 4.Referral decisions belong to clinicians and their patients.
- 5.We never collect, request or handle patient information.
- 6.Our email, fax and direct-mail outreach follows CAN-SPAM and the TCPA / Junk Fax Prevention Act, and we honor every opt-out request.
Questions we get first
All questions- Do you purchase or sell patient referrals?
- No. We never buy, sell, broker or pay for patient referrals, and we never offer anything of value to anyone in exchange for referrals. Our work is professional education and communication. Referral decisions belong to clinicians and their patients.
- How do you charge?
- A flat fee (per project or per month) or an hourly rate, set in advance in a signed written agreement. We aim for an initial term of at least one year. Rates reflect fair market value for the work. Our fees are never based on the volume or value of referrals, patients, leads or appointments, and never on a percentage of your revenue.
- Can you take patient referrals on your website?
- No. This website does not accept patient referrals, patient information, or medical records. Referring clinicians should send referrals directly to your practice through your own intake process.
- Will you guarantee referrals?
- No. We don’t promise or claim to generate referrals or patients. Clinicians and their patients make referral decisions on their own. What we commit to is organized, consistent outreach and an honest report on the work.