For healthcare practices, not patients
Northline Referral Partners

Services

A catalogue of practical outreach work.

Medical marketing and professional outreach, in four parts. Some practices want one. Most want all four running together.

01

Referral Network Research

We find the clinicians, facilities and care teams nearby whose patients most often need what you do, and we put them in a sensible order.

  1. Intake call about your services and goals
  2. Research by partner type: offices, facilities, care teams
  3. A prioritized partner list, with notes on who to ask for
  4. Channel permissions recorded for each partner
02

Campaign Strategy & Creative

One clear message that you approve. We adapt it for email, fax and mail, and send it on a steady schedule.

  1. Core message and a plain service overview
  2. A one-page practice sheet with referral instructions
  3. Versions for email, fax and direct mail
  4. A touchpoint calendar. Nothing goes out without your sign-off
03

Referral Pathway Optimization

If a referring office calls and gets voicemail twice, the outreach was wasted. We look at what happens on your end.

  1. How referrals reach you today: fax, phone, portal
  2. Clear, consistent referral instructions
  3. Small fixes to reduce friction at intake
  4. One named point of contact for partner offices
04

Program Reporting

A plain report on what we did and what partners told us. We don’t inflate it.

  1. Who we contacted, how, and when
  2. Partner questions, feedback and objections
  3. Opt-outs and permission changes
  4. What we’d change next cycle

We report the work and what we heard. We don’t claim credit for referrals.

How we charge

Flat fee or hourly. Set in advance, in writing.

Flat fee or hourly
Each engagement is billed as a flat fee (per project or per month) or at an hourly rate. Nothing else.
Set in advance, in writing
Fees and scope are fixed in a signed written marketing services agreement before any work begins. We aim for an initial term of at least one year.
Fair market value
Rates reflect fair market value for professional marketing services and the work we actually do.
Never tied to referrals
Our fees are never based on the volume or value of referrals, patients, leads or appointments, or on a percentage of your revenue. They don’t change with results.

We quote after the strategy call, once we know the scope.

What we won’t do

  1. Provide medical care, clinical advice, or patient recommendations.
  2. Offer gifts, meals, entertainment, payments, or anything of value to referral sources or their staff.
  3. Charge per referral, per patient, per lead, or a percentage of your revenue.
  4. Buy, sell, or broker patient referrals, or accept patient referrals on our website.
  5. Guarantee referral volume, patient counts, or revenue outcomes.
  6. Send mass or unsolicited fax blasts, send outreach without appropriate permission, or ignore an opt-out.
  7. Access, collect, or store patient health information.
  8. Publish clinical claims about your practice that you haven’t approved.
  9. Work with clinical laboratories or addiction-treatment / recovery programs (outside our scope).

Not sure which scope fits? That’s what the first call is for.

Request a Referral Strategy Call.