Insights
Notes on the craft of referral development.
- No. 1
Why referral relationships fade, and how to keep them warm
The quiet reasons a referring office forgets about a practice, and a few habits that prevent it.
Fundamentals
In progress
- No. 2
What a referring office actually needs from your one-pager
Services, referral instructions, one point of contact. Everything else is optional.
Materials
In progress
- No. 3
Mapping your local referral landscape
Partner types, distance, and fit. What to think about before the first touchpoint.
Strategy
In progress
- No. 4
Education, not inducement: outreach boundaries every practice should know
A plain-language look at why referral outreach has to stay informational. Not legal advice.
Compliance
In progress
- No. 5
Email, fax and mail: permission comes first
How CAN-SPAM, the TCPA and opt-outs shape a professional outreach program.
Channels
In progress
- No. 6
Making referrals easy on the receiving end
How fast intake responds, and whether the referring clinician hears back, matters as much as outreach.
Operations
In progress